Rising Sun & Co handcrafts Denim Jeans and Indigo Goods in Los Angeles, California. As the Operations Manager in 2010, I oversaw all production projects and art direction for the website, blog, and social media presence.
The website I designed is meant to evoke the feeling of stepping into the old–world workshop and storefront. A relatively new practice at the time, I pushed the boundaries with a responsive design to accommodate mobile devices, driving more engagement for the brand.
I shot environmental photographs for the blog and social media that would tell the rich manufacturing story: a brand that uses working relics to craft clothing that last a lifetime.
Rising Sun & Co. is a unique brand that imparts an education on the history of workwear and integrity of local manufacturing. During my time there I was able to strengthen the relationships with customers and retail partners while fostering a growing audience for the brand's story.