Collaborative Product Development
Art Direction • Copywriting • Branding • Product Development • Prepress
In pursuing their mission of “advocacy through industry” Apolis partnered with like-minded brands for product collaborations that empowered local and global communities. During the development process, I would provide Art Direction for trims integrating dual branding into the products. With each product launch, I implemented marketing strategies for each collaboration story across e-commerce, brick & mortar retail, email campaigns, and social media.