Daniel Curran is a
Los Angeles-based
Creative Director…

…with the ability to effectively manage product design, creative strategy, communication, and art direction. His multifaceted approach to the creative process has been formed with over 14 years of experience in design, marketing and front-end development.

As a Creative Director at Hixme, a KPCB startup, he outlined and executed creative strategies to effectively educate consumers and prospects on advantages of Hixme's health benefits.

Previously, he led Art Direction for the product development and marketing at Apolis, a pioneer of socially responsible apparel manufacturing that empowers global communities.

01

Portfolio

Apolis

Visual Design and Branding

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
The Worship School

Creative Direction and UX Design

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
apolis

Production and Content Creation

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

UX Design and Writing

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Apolis

City Series Market Bag Project

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Rising Sun & Co.

UX Design and Content Strategy

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
02

Process

I have a fascination with the craft of storytelling.

The most impactful part of the creative process is to uncover an authentic story. Truth will build a trust that will not lose relevance, and sustainability relies on a brand's trust with their audience. Our search for a narrative guides where we invest our attention, activated by the human affinity for a shared connection.

Therefore, a brand's values will establish their most potent differentiation, a truly unique selling proposition which will foster the creative vision. If you do not invest the time or effort to tell your story, then your audience is left to shape their own perceptions of your brand.

Everything a
brand does is
advertising.
- Lee Clow

Design then becomes a tool, as a form of communication, and one that is most effective when it can overcome ambiguity. A negative emotional response to ambiguity will occur when an audience doesn't resonate with a story or recognize the purpose of a brand (or product) in context.

I assist companies with storytelling and design direction — a multidisciplinary task that involves creative direction, UI/UX design, brand direction, and how design as a whole impacts the big and small picture of your vision. By utilizing this design-thinking approach to problem solving we can work together in the following areas:

Brand 
Story

  • Differentiation Discovery
  • Narrative Arc
  • Messaging Strategy

Market 
Position

  • Occupying Mindshare
  • Effective Communication
  • Marketing Campaigns

Product
Development

  • User Experience Strategy
  • Trend Research
  • JTBD Analysis

Design 
Direction

  • Project Management
  • Establish Visual Identity
  • Aesthetic Consistency
03

Hire Me

Project Consulting
Working as an extension of your company to augment an existing project or team with a defined goal.

Studio Production
Hiring my capabilities as a bespoke studio (utilizing long-term collaborators when necessary), to assist in areas where you lack internal resources or are in need of a fresh perspective.

Per Hour Basis
Servicing small problems requiring 1-4 hours of advice or direction, timelines will depend on availability and the scope of needs. 

Have a project in mind or are curious? Get in touch!

Email me ›