I’m an interactive art director with a passion for developing strong creative strategies in service of authentically communicating a story.
I believe that good design requires discipline and that creativity is a process involving imagination, discovery, and iteration. I have a multifaceted expertise within art direction, responsive web strategy, photography, and film production. If you’d like to work together, please contact me with information about your project.
Directed and produced short films for local non-profits. Creative Direction for event photography, presentations slides, and video announcements. Art direction for weekly print, email and social media campaigns with unique templates that retained a congruent aesthetic to develop clear communication. Art direction for various website redesigns with a responsive design strategy.
Production of 3 editorial marketing campaigns each week, distributed across email, social media, and the web. Print design of 4 wholesale catalogs per year and annual brand portfolio. Created multiple marketing templates with design style guides to increase collaboration. Successfully grew email marketing audience by 600%. Oversee proprietary custom bag program with over 40,000 market totes made to date. Technical design for all brand letterhead, packaging, and marketing materials. Product improvement through fit analysis, branding details, and tech packs. Design displays to showcase product information and advocacy projects at retail point of purchase. Management of ecommerce website, which has surpassed 200% growth in annual revenue over three years. Raised customer conversion rates through improving website interface design. Manage all photo shoots and post-processing for product photography, editorial marketing, and journal photo stories.
Oversaw production projects from manufacturing to completion with on-time delivery for wholesale accounts and distributors. Responsible for management of retail shop and product inventory. Built and maintained relationships with customers, manufacturers, and retail buyers. Redesigned website to communicate the brand story more clearly, with an improved user experience across all devices.
Designed and developed websites for the school and multiple conference events. Collaborated to design templates for e-mail marketing campaigns. Managed and produced audio and video recordings for conference and workshop-based events. Taught a course on the basics of sound engineering and mobile recording with laptop computers as an essential tools.
Responsible for converting archival analog media to digital for repurposing content and long term storage. Managed and produced audio and video recordings for conference and workshop-based events. Designed web based templates for navigation of multi- volume content. Weekly production of audio content for physical media, radio, and internet streaming. Created and delivered gold master content for large volume reproduction. Produced radio-based advertisements for retail product.