HomePortfolioProcessHire Me

Daniel Curran
is a Los Angeles-
based Designer

—with broad experience in product design and marketing roles. His multifaceted approach to the creative process draws from over 14 years of hands-on work in strategy, art direction, and front-end development.

As a Creative Director at Hixme, a KPCB startup, he led communications design and strategies educating consumers and prospects on Hixme's healthcare benefits.

Previously, he led Art Direction for marketing and product development at Apolis, a pioneer of socially responsible apparel manufacturing that empowers global communities.

01

Portfolio

Flat Lay Merchandising Stories for Apolis marketing

Flat Lay Merchandising Stories for Apolis marketing

Darling

 Hixme Website for prospective clients and their employees

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

Hixme Website for prospective clients and their employees

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.

UX Design for Apolis ecommerce site

UX Design for Apolis ecommerce site

Darling

Design System for Hixme communications

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

Design System for Hixme communications

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
The Worship School

Brand and Style Guide for The Worship School

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
The Worship School

Brand and Style Guide for The Worship School

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.

Brand Portfolio for Apolis founders CFDA entry

Brand Portfolio for Apolis founders CFDA entry

Product Development for Apolis collaborations

Product Development for Apolis collaborations

Visual Storytelling for Apolis ecommerce marketing

Visual Storytelling for Apolis ecommerce marketing

City Series Market Bag for Apolis wholesale

City Series Market Bag Project for Apolis wholesale

Visual Brand Identity for Apolis product and packaging

Visual Brand Identity for Apolis product and packaging

Darling

Marketing One Sheets for Hixme sales

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

Marketing One Sheets for Hixme sales

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.

Product Anatomy Stories for Apolis marketing

Product Anatomy Stories for Apolis marketing

Conference Websites for The Worship School 

Conference Websites for The Worship School

Book Website for author Tim Chaddick

Book Website for author Tim Chaddick

Impact Results for Apolis manufacturing transparency

Impact Results for Apolis manufacturing transparency

Environmental Design for Apolis brick and mortar

Environmental Design for Apolis brick and mortar

Darling

Sales Collateral for Apolis wholesale program

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

Sales Collateral for Apolis wholesale program

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.

Product Development for Apolis retail partners

Product Development for Apolis retail partners

Ecommerce Homepage UX concept

Ecommerce Hompage UX concept

History Timeline for Casamigos Tequila press kit

History Timeline for Casamigos Tequila press kit

Darling

Sales Toolkit for Hixme's prospective clients

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.
Darling

Sales Toolkit for Hixme's prospective clients

Merchandising product photography and editorial for Apolis, a pioneer of socially responsible apparel with a manufacturing model to empowers global comms.

Design and Product Launch for Darling online editorial arm

Design and Product Launch for Darling online editorial arm

Website for CNTRL Group agency

Website for CNTRL Group agency

Website and Blog for Rising Sun & Co. apparel

Website and Blog for Rising Sun & Co. apparel

Ace Hotel
Alchemy Works
Apolis
Casamigos Tequila
Darling Magazine
Filson
Hixme
J.Crew
Journal Standard
Kinfolk
Nice Coffee
Nordstrom
Rising Sun Jeans
West Elm
The Worship School
CNTRL Group
The Glue
Mod Op
Reason
Vokent
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Process

I have a fascination with the craft of storytelling.

The most impactful part of the creative process is uncovering an authentic story. Our search for a narrative—driven by the human affinity for a shared connection—inevitably directs where we invest our attention. A brand's sustainability relies on the trust of their audience, and the strongest way to build trust [that does not lose relevance] is through authenticity.

It is vital for
a storyteller
to tell the
story clearly.
Clarity is
where truth
comes from.
- Brian McDonald

Therefore, a brand's values will establish their most potent differentiation, a truly unique selling proposition which can foster the creative vision. If you do not invest the time or effort to tell your story, then your audience is left to shape their own perceptions of your brand.

Design then becomes a tool, as a form of communication, and one that is most effective when it can overcome ambiguity. A negative emotional response to ambiguity will occur when an audience doesn't resonate with a story or recognize the purpose of a brand (or product) in context.

Everything a
brand does is
advertising.
- Lee Clow

I assist companies with storytelling and design direction — a multidisciplinary endeavor that involves creative direction, UI/UX design, brand direction, and how design as a whole will impact the big and small picture of your vision.

By utilizing this design-thinking approach to problem-solving we can work together to strengthen your brand in any of the following areas:

Brand
Story

  • Differentiation Discovery
  • Narrative Arc
  • Messaging Strategy

Market
Position

  • Occupying Mindshare
  • Effective Communication
  • Marketing Campaigns

Product
Design

  • JTBD Analysis
  • User Experience
  • Protoyping

Art
Direction

  • Establish Visual Identity
  • Aesthetic Consistency
  • Project Management
03

Hire Me

Project Consulting
Working as an extension of your company to augment an existing project or team with a defined goal.

Studio Production
Hiring my capabilities as a bespoke studio (utilizing long-term collaborators when necessary), to assist in areas where you lack internal resources or are in need of a fresh perspective.

Per Hour Basis
Servicing small problems requiring 1-4 hours of advice or direction, timelines will depend on availability and the scope of needs. 

Have a project in mind or are curious? Email me!

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