The Worship School
Creative Direction • Product Design • User Experience • Copywriting • Front-End Development
For The Worship School conferences, I set out to create a simple responsive site that highlighted the speakers, location, and vision behind the conference in a single page that was not overwhelming to the user. I integrated the utilitarian branding refresh and kept it grayscale for the first conference to indicate the unpretentious and approachable experience that the event was designed to be.
As the conferences grew and spread to more cities, the aesthetic was infused with a tonal color scheme to give as much info as possible to potential attendees and distinguish the upcoming event from the other site elements.