Marketing One Sheets
Creative Direction • Content Strategy • Project Management • Copywriting • Prepress
Based on the marketing website I had designed and launched for Hixme, I utilized the same content to create a simple, generic marketing one sheet for our sales representatives. The result was a resource for the sales team to open up a conversation with a new lead, or to leave behind after meeting with prospective clients.
For our informational one-sheet series I led copyrighting for each concept paired with illustrations from our Art Director, which gave the information an eye-catching appeal. Each piece served to shed light on the way that traditional health benefits from the past were entrenched with rising costs and less control for both employers and employees, juxtaposed against Hixme's superior new benefit model.