Flat Lay Merchandising Stories

Art Direction • Marketing Strategy • Color Grading • Copywriting

As Apolis’ ready-to-wear collection grew into a rich supply of both always available garments and seasonal items, we developed striking visuals to showcase a curated group of these items. I merchandised apparel and accessories into themes of travel, seasons, occasions, and color, and worked closely with photographers to produce images for our marketing campaigns.

The flat lay visual style was also effective for invitations to a series of community speaking events. Each workshop was led by an expert in their field of architecture, hospitality, and design. The sharp, simple text headings set against the environmentally styled backdrops had each invitation allude to a presenter's unique skill set while also providing an aesthetic continuity to tie the series together.