Case Studies [click to learn more]
Flat Lay Merchandising Stories for Apolis marketing
Hixme Website for prospective clients and their employees
UX Design for Apolis ecommerce site
Design System for Hixme communications
The Worship School
Brand and Style Guide for The Worship School
Brand Portfolio for Apolis founders CFDA entry
Product Development for Apolis collaborations
Visual Storytelling for Apolis ecommerce marketing
City Series Market Bag Project for Apolis wholesale
Visual Brand Identity for Apolis product and packaging
Marketing One Sheets for Hixme sales
Product Anatomy Stories for Apolis marketing
Conference Websites for The Worship School
Book Website for author Tim Chaddick
Impact Results for Apolis manufacturing transparency
Environmental Design for Apolis brick and mortar
Sales Collateral for Apolis wholesale program
Product Development for Apolis retail partners
Ecommerce Hompage UX concept
History Timeline for Casamigos Tequila press kit
Sales Toolkit for Hixme's prospective clients
Design and Product Launch for Darling online editorial arm
Website for CNTRL Group agency
Website and Blog for Rising Sun & Co. apparel
Visual Design and Branding
The Worship School
Creative Direction and UX Design
Production and Content Creation
UX Design and Writing
City Series Market Bag Project
Rising Sun & Co.
UX Design and Content Strategy
I have a fascination with the craft of storytelling.
The most impactful part of the creative process is uncovering an authentic story. Our search for a narrative—driven by the human affinity for a shared connection—inevitably directs where we invest our attention. A brand's sustainability relies on the trust of their audience, and the strongest way to build trust [that does not lose relevance] is through authenticity.
It is vital for
to tell the
Therefore, a brand's values will establish their most potent differentiation, a truly unique selling proposition which can foster the creative vision. If you do not invest the time or effort to tell your story, then your audience is left to shape their own perceptions of your brand.
Design then becomes a tool, as a form of communication, and one that is most effective when it can overcome ambiguity. A negative emotional response to ambiguity will occur when an audience doesn't resonate with a story or recognize the purpose of a brand (or product) in context.
brand does is
I assist companies with storytelling and design direction — a multidisciplinary endeavor that involves creative direction, UI/UX design, brand direction, and how design as a whole will impact the big and small picture of your vision.
By utilizing this design-thinking approach to problem-solving we can work together to strengthen your brand in any of the following areas:
- Differentiation Discovery
- Narrative Arc
- Messaging Strategy
- Occupying Mindshare
- Effective Communication
- Marketing Campaigns
- JTBD Analysis
- User Experience
- Establish Visual Identity
- Aesthetic Consistency
- Project Management
Working as an extension of your company to augment an existing project or team with a defined goal.
Hiring my capabilities as a bespoke studio (utilizing long-term collaborators when necessary), to assist in areas where you lack internal resources or are in need of a fresh perspective.
Per Hour Basis
Servicing small problems requiring 1-4 hours of advice or direction, where timelines will depend on availability and the scope of needs.
Interested in working together? Send me an email!