Ecommerce Homepage

Product Design • User Experience • Prototyping

I was commissioned to design an e-commerce homepage concept to be used for lifestyle brands, with a focus on editorial and a community of social influencers. I chose to use a shoe brand as an example for a layout that blends story, product, and editorial photography.

I created two variations of the hero and subsection to showcase the ability to use full-width photography versus the square orientation found in social media.