Product Anatomy Stories
Art Direction • Marketing Strategy • Copywriting • Color Grading
Apolis’ commitment to instilling integrity into the apparel industry went beyond manufacturing transparency to include the materials and craft of the garments. A series of marketing campaigns were established to showcase these elements for product launches and editorial features. Using clean product photography as a base each product’s story was told by pointing out the details of high-quality materials, design features, manufacturing origin, and superior construction.
To enhance certain product stories, garments were laid against tonal backgrounds of complementary colors for a consistent visual look.