Darling

Online Editorial Product Launch

Product Design • User Experience • Front-End Development

From 2010 – 2013 I worked with Darling magazine to launch their online editorial product and establishing their web presence a year ahead of their first print issue. Rather than use traditional categories, the custom Wordpress theme allowed for users to navigate across eight different ‘personas’  that categorized each article.

In 2013 I updated the brand assets to adapt to high-resolution displays, migrated the blog to an updated responsive template, and integrated a Shopify e-commerce site.